Krytox high-performance automotive lubricants are widely used for under-the-hood engine parts or slightly noisy, vibrating components. I was tasked with designing an account-based marketing campaign which included an eBook. The eBook and campaign targeted automotive OEMs and was meant to educate and encourage the audience to select Krytox as their PFPE lubricant of choice. The eBook was the top performing gated asset for the campaign.